Our Story

LOVEbomb Founder Sue Mason

If someone told me three years ago that by now, I’d be designing and making jewellery from bomb material and travelling to Laos to deliver my donations from the sale of these creations, I would have called them bonkers!

I had been searching for more purpose in life since the age of 40. After ten years, I finally found it. 

When I was given a piece of jewellery made from one of the bombs dropped in Laos, I felt an instant connection with the region and the issues its people face. Until LOVEBomb found me through this piece, I was unaware of what is known as the “Secret War” which was a result of the Vietnam War.  The devastation from this conflict continues to the present day.

I work with the local artisans of Xieng Khuang Province, who make my own designs from aluminum recycled after bombs are safely dismantled. Three years on, we have helped artisans with income opportunities; delivered school and sporting supplies to children of the province; built handwashing stations and a mud brick library. Currently, we are sponsoring the building of a new kindergarten and primary school in a very remote area of Laos that has seen virtually no NGO activity.

Visiting Laos and seeing first-hand the positive impact that LOVEBomb has made is both overwhelming and humbling.  A true realisation and understanding of the life these people lead. So far removed from what we take for granted in our daily life.

I will never forget the experience of meeting these wonderful people.  An experience that inspires and motivates me constantly to continue this work with them.

It’s a win-win: I am now living with genuine passion for what I do, and satisfaction from being able to make a meaningful difference in the world.   In other words, I am living my truth.

   Sacred by Design is many things. But fundamentally, it’s about helping others and living a more satisfying life.  
August 2017 visit to distribute education supplies

August 2016, Xieng Khuang Province, Laos - distributing education supplies to the schools and having a fun time with the children

LOVEbomb and Soap 4 Life
 August 2018, Laos - inspecting our recently donated hand washing stations from Soap 4 Life
All donations from the sale of LOVEbomb Jewellery stay in the village, creating a stable, sustainable livelihood for this rural community with a focus on education and sanitation.
If all of us did nothing more than show loving kindness to each other, the world would be a different, better place.
If all of us did nothing more than buy something that’s earth-friendly and socially responsible, the world would be a different, better place. 
And in the end, every single one of us wins.
As conscious consumers we have the power to change the world by just being mindful in what we buy.
Products with meaning